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Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes....

Fuel your addiction to sparkle with Glitterholic Glitter Toppers. The multi-dimensional glitter formula has a built-in base that stays put without the use of sticky adhesives. It’s FDA approved, so...

You don’t have to be so loud to turn up the volume. Take your lashes up a notch with the water-resistant Volumatic Full-On Mascara. This isn’t your average mascara. The...

Your eyes are the canvas, and we have the right tools you need to create art. Time to use your imagination with our Line Art Matte Eyeliner! It doesn’t matter...

The LA Girl Gel Liner Kit Jet Black has a rich, creamy and water-resistant formula, the gel liner is waterproof and smudgeproof. The eyeliner is long-lasting and therefore stays on...

Get plushed up every day. Plush Lash Mascara adds lifted volume leaving your lashes looking longer, fuller, and plush, making it the perfect daily wear mascara. The precise applicator wand...

Martinelia Galaxy Dreams Super Case

Four gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like Nudes to bolder looks like Neons. L.A. Girl's Beauty Brick Eyeshadow Collection...

Perfect Precision eyeliner delivers intense color to line & define eyes. Smooth and velvety formula is available in 8 essential colors.

L.A. Girl Eyeliner Pencil

The Skinny Gel Eyeliner pencil is precisely what you need. This ultra-skinny, micro eyeliner creates thin, precise lines to make tightlining effortless and comfortable with total control. Get definition that...

Master the art of eyeshadow with the PRO Shadow Eye Palettes. Each compact, 15-color palette has a mix of matte and shimmer formulas with your fave, everyday essential shades, and...