Top Selling

A concealer that needs no introduction. The L.A. Girl HD PRO.conceal is the holy grail of concealers. The creamy, yet lightweight texture provides complete, natural-looking coverage with a ‘barely there’...

Contouring made easy with the Velvet Contour Stick Collection. This luxurious formula is paraben free with added jojoba seed oil, shea butter, cocoa seed butter and grape seed oil. The...

Get great lip definition with our lipliner pencils. With the most extensive color selection available, you will have the variety you desire all year round. How to Apply Outline upper...

Get matte, get even. The L.A. Girl PRO.matte Foundation is your new ride or die for a flawless-looking face and lasting wear.  With a shine-free and suede-like finish, you’ll have...

Soft Matte Cream Blush brings color to your cheeks no matter the time of year. The creamy, gel-like texture works well with all skin types and blends down to a...

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula,...

Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes....

Seamless, full-coverage, skin-like finish so flawless, they’ll be asking who did your makeup. PRO.coverage HD Illuminating Foundation has a buildable, lightweight, antioxidant rich formula that hydrates and helps improve skin...

Lipliner has made a comeback in a big way. Whether is overlining, or entirely reshaping lips, these trends are here to stay and Perfect Precision Lipliner is here to help....

Lip Mousse Velvet Lip Color is whipped into a creamy texture that feels so light and comfortable, you'll barely know it's there. The velvety formula goes on buttery soft, giving...

Luminous Glow Skin Illuminator is a liquid cream based formula that blends smoothly for a natural, healthy glow. How to Apply Use it alone for a natural healthy glow, mix...

Extremely pigmented powder blush that is just gorgeous! Available in an impressive assortment of colors, this collection of 16 blushes ranges from soft gray to wearable nudes to bold and...