Best Sellers 2024

So Cheeky, beautifully pigmented face palettes features four color-coordinated blush shades & two corresponding highlighters. Mix, layer and blend to create your unique multi-dimensional look. The silky, lightweight formula applies...

Instantly brighten up with any of our new 16 iconic blush shades! Formulated to apply smoothly with just the right amount of pigment that is blendable so you can easily...

Highlight, bronze create dimension with our range of contour sticks.Slight shimmer adds the perfect highlight to inner corner of eyes, tops of cheekbones, brow bones and more! Slight shimmer adds...

Sculpt and define facial features with eight blendable shades. I Heart Makeup Contour Palette provides the ability to contour using darker shades for creating shadows and using lighter shades for...

Perfect for all seasons, the ultimate powder Bronzer has arrived to give you a warm summer glow! Achieve a natural, sun-kissed and defined complexion with this buildable and smooth powder....

Rich and creamy foundation transforms into a velvety powder finish. Create a soft, full-coverage look without the weight. Includes a mirror and compact sponge for easy application.

Perfect your complexion and achieve a radiant looking glow. Smooth, lightweight formula allows for flawless, buildable coverage without feeling heavy or weighed down. Moisturizing ingredients with vitamin E and glycerin...

The long wearing, high pigment formula applies as a liquid and blends to a beautiful matte, powder-like finish. Available in 14 shades to compliment a wide range of skin tones.

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula,...

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula,...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...

Boyfriends aren’t the only thing we recycle, so when you find the right one, commitment is inevitable… and getting there is half the fun. So theBalm is excited to introduce...