New Arrivals

Shine loud with our first ultra-pigmented, high-shine lip color. Available in 36 bold shades, this dual-ended lipstick delivers bold color with up to 16 hours of transfer-resistant wear. Plus, the...

Get instant lip plumping with Duck Plump Extreme Sensation Lip Plumping Gloss and achieve your best duck lips yet! Duck Plump Lip Plumping Gloss delivers instant lip plumping power with...

Introducing Smooth Whip Matte Lip Cream, our first-ever vegan-formula lip smoothers. Available in 24 bold shades, this creamy matte liquid lipstick delivers vibrant color. The result is all-day, smooth wear....

NYX Professional Makeup welcomes you to slay the season with the gift of holiday glam with NYX’s limited-edition Fat Oil Slick Click Druo holiday gift set which includes Slick Click...

Fat Oil Lip Drip is getting real sneaky! Say hello to Fat Oil, our first lip drip of its kind now available in a limited edition trio kit in collaboration...

Don’t know what to wear? Go nude and you can’t go wrong. Meet 18 perfectly pigmented, complexion-inspired eyeshadow neutrals formulated to build, blend, and layer flawlessly, then curated to build...

A clean, 10x award-winning hydrating face primer that grips makeup up to 12 hours and hydrates skin with hyaluronic acid and niacinamide to prevent makeup from caking, fading, and creasing.

What it is: An alcohol-free, long-lasting dewy setting spray that weightlessly sets makeup for up to 12 hours, so skin stays glowy and makeup doesn't melt or fade.Finish: RadiantFormulation: Lightweight SpraySkin Type: Normal, Dry,...

See what we’ve been cooking up! Baked Blush (yes, it’s actually baked on Italian terracotta tiles) gives your face that lit-from-within glow in a weightless, velvety soft powder. With 11...

Keep your kisser soft and hydrated with this MILANI Rose Butter Lip Mask. Infused with natural Rose Butter, this balm helps to protect and condition lips with just one swipe.

With up to 24HRS of wear, America’s #1 Setting Spray delivers waterproof, sweatproof results you can count on to lock-in your look for the long haul.* Made with moisture-rich Glycerin and multi-tasking...

When it comes to imperfections, don’t get mad—get even! This full-coverage concealer disguises discoloration, from tired under-eyes to angry pimples, for up to 12 hours of wear. Put your best...