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Are you DTP (down to play)? Keep it Playful is always down for you. These 9 pan eyeshadow palettes are like a cute mini version of our full-sized, best-selling palettes....

Lipliner has made a comeback in a big way. Whether is overlining, or entirely reshaping lips, these trends are here to stay and Perfect Precision Lipliner is here to help....

Instantly brighten up with any of our new 16 iconic blush shades! Formulated to apply smoothly with just the right amount of pigment that is blendable so you can easily...

Is your lipstick relationship complicated? Then it’s time to Meet Matt(e) Hughes, our collection of liquid lipsticks that come in 24 swoon-worthy shades. With a matte finish and long-lasting formula,...

Lip Mousse Velvet Lip Color is whipped into a creamy texture that feels so light and comfortable, you'll barely know it's there. The velvety formula goes on buttery soft, giving...

Start your lip look off right with the Gel Lipliner. This smooth, glide-on formula is super pigmented, and long-wearing so your lip color stays put. Along with defining your lip...

Luminous Glow Skin Illuminator is a liquid cream based formula that blends smoothly for a natural, healthy glow. How to Apply Use it alone for a natural healthy glow, mix...

Extremely pigmented powder blush that is just gorgeous! Available in an impressive assortment of colors, this collection of 16 blushes ranges from soft gray to wearable nudes to bold and...

Fuel your addiction to sparkle with Glitterholic Glitter Toppers. The multi-dimensional glitter formula has a built-in base that stays put without the use of sticky adhesives. It’s FDA approved, so...

Keep your eye look on point with our extra-long pencils. The smooth and creamy eyeliner formula can be blended to create that smoky eye look or draw a precise bold...

No need to pout to get what you want because we've already got what you need. The Pretty & Plump Lipstick will amplify your lips by increasing circulation, while adding...

Lipliner Pencils line & fill lips beautifully.