Wet n Wild

*SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your...

For Lips & Cheeks: Add seamless color to your lips & cheeks with softly staining power. Easy to Apply: Creamy texture can be instantly applied with fingers, a brush, or...

This duo of perfectly complementary contouring powders delivers a flawlessly sculpted face in no time flat. The deeper color defines while the lighter color highlights your best features, leaving you...

Shimmer and shine in all the right places with the same formula as our must-have MegaGlo Highlighting Powder. Back by popular demand, our #1 highlighting powder is here to stay!...

Why Impossible? This first-of-its-kind SILICONE-FREE primer is mattifying AND hydrating, and features the silky, seamless application traditionally achieved with silicones. Blurs the appearance of pores for a flawless soft-focus look...

Sunset and line! We don’t have a 30+ year cult following on these babies for nothing! We smile sheepishly every time we hear compliments for these guys. And let us...

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle...

Our MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage. This formula is your new undercover agent, fully concealing imperfections under sunlight or spotlight. Even better, Incognito Concealer...

Our Cloud Pout Marshmallow Lip Mousse is light-as-a-cloud, soft-matte, buildable and blendable, with nourishing Argan Oil, Avocado Oil, and Vitamin E, as well as bouncy Marshmallow Powder and sweet marshmallow...

Do you desire long, sultry and flirtatious lashes? Then look no further beautiful! Elongate your lashes to new lengths with the NEW! Mega Length™Mascara- which offers mega-fringe benefits! A super...

You are always down for drama, especially when it comes to your mascara. Nothing is more dramatic than long, healthy and amplified deep-black lashes that flutter against your cheeks and...

A jack of all trades is what we’re calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify,...